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A few years ago, a brick-and-mortar store was enough. At the time, online jewelry stores seemed like a luxury option, but now the tables have turned. Today, potential customers visit physical stores only after conducting online research. Additionally, the revolutionary COVID-19 pandemic has completely changed people’s purchasing habits. Therefore, now is an important time to start or expand your online jewelry store. Pandora Jewelry’s preliminary financial report for the first quarter of 2020 states, “Online performance appears to continue to be strong. The channel appears to have been very resilient during the market lockdown and remains resilient to disruptions in China. Regardless, sales increased by 29 points in the first three months of 2020.
In this blog post, we will discuss the things to consider when developing an e-commerce website for your jewelry business. We have also highlighted the importance of jewelry e-commerce stores in this technologically advanced era.
According to Statista, global e-commerce sales are estimated to reach $5.2 trillion in 2021 and will continue to grow. It is expected that this will continue. Online stores allow jewelry companies to extend their reach beyond physical locations and reach customers around the world.
Customers can browse and purchase jewelry products online anytime, anywhere, eliminating the need to visit a physical store. This reduces overhead costs such as rent, utilities, and labor costs.
Jewelry e-commerce websites allow manufacturers to sell their products to new customers through social media, email campaigns, and search engine optimization (SEO).
The Jewelry Design website offers a digital storefront where you can view 360-degree views of your jewelry products and HD quality 3D printing options. It helps provide end users with a pleasant experience that motivates them to shop online. By integrating AI technology into your online jewelry store, you can differentiate between convertible and non-convertible customers based on their shopping behavior.
